"100 Websites" Design Strategy Tool


Whether it’s in-house or as a hired third party, working with a cross-departmental team on a design project can be difficult or frustrating if everyone isn’t “speaking the same language.” Knowing how or what to give feedback on in a design critique is a practiced skill that designers often take for granted when working with non-designers.

100 Websites is a tool I created to bridge the “language barrier” by using manageable constraints (100 examples of visual design in a certain category) to facilitate more valuable dialogue when reacting to and talking about visual design for non-designers.

Project Roles: Research, Facilitation, Design